The Concept of SEH
<> Synergy only works if you participate as well <>

Dear Member,

SEH is not only a hotel directory. To understand the concept of Small Elegant Hotels I would like to give you an example why introducing Small Elegant Hotels to your guests is essential.

Small Elegant Hotels offers a platform to its members to share thousands of guests and to provide a Quality Seal for independent hotels that is well known worldwide. Your guests obviously like to visit small elegant hotels otherwise they would not stay at your place. Many guests are not aware yet that there is a group where they can get direct access to independent hotels worldwide. Therefore it is essential for you and your employees to introduce your affiliation with Small Elegant Hotels primary to your guests and secondary in print material and when you advertise.

"Your guest today is the Small Elegant Hotels guests in another country tomorrow and vice versa."

Many of your travellers are using a hotel more than once a year in different locations. Make sure that your guests know about SmallElegantHotels.com.

How can you do this? Talk to your guests, make them to VIP member, provide them with the SEH Loyalty Card and show your membership in any way possible. Use the tools we offer, member sign, member flag, make sure that your business cards, letterheads, guest invoices and email signatures include "Member of SmallElegantHotels.com", add the logo in print medias and marketing campaigns.

If each hotel does its share, the impact will be tremendous and membership rates can stay low.

Last but not least your property will gain prestige and a higher market share which obviously results in more and higher paying guests.

Thank you.

Yours sincerely,
Stefan Ehrenberg

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